Einstein STO
Marketing Cloud

A Step-by-Step Guide on Setting Up and Using Einstein STO (Send Time Optimization)

Introduction Marketing Cloud Einstein Sent Time Optimization uses an Einstein machine learning algorithm to de...

Goal and Exit Journey
Marketing Cloud

Simplify Journeys with Goal and Exit criteria with new updates in Summer 23 release for Marketing Cloud

Problem statement: We had to use too many decision splits before every email activity to eject contacts not me...

Personalization
Marketing Cloud Personalisation

Part 1 – Website Introduction and Beacon Installation: Implement Marketing Cloud Personalization Series

Revotrix is a fictitious brand created for the purpose of demo and training. The brand is essentially in the r...

Personalization
Marketing Cloud Personalisation

Part 2 – Sitemap: Implement Marketing Cloud Personalization Series

In the previous article Website Introduction and Beacon Installation, we overview Revotrix and the steps for t...

Personalization
Marketing Cloud Personalisation

Part 7 – Abandoned Cart: Implement Marketing Cloud Personalization Series

In the previous article, implement a use case – A Banner displaying banners with a CTA button on a Revotrix we...

Personalization
Marketing Cloud Personalisation

Part 4 – Info Bar (Use Case): Implement Marketing Cloud Personalization Series

In the previous article, we discussed Sign Up Pop-up a use case implementation to capture user information(ema...

Personalization
Marketing Cloud Personalisation

Part 10- Open Time Email Campaigns: Implement Marketing Cloud Personalization Series

In the previous article, Exit Intent Pop-up will display each user’s real-time abandoned cart details on...

Personalization
Marketing Cloud Personalisation

Part 6 – Banners (Use Case) : Implement Marketing Cloud Personalization Series

In the previous article, we implemented a block of Product Recommendations on a Revotrix webpage. Using person...

Personalization
Marketing Cloud Personalisation

Part 9 – Exit Intent Pop-up: Implement Marketing Cloud Personalization Series

The previous article, Abandoned Browse – Marketing Cloud Personalization captured details in a user segm...

Personalization
Marketing Cloud Personalisation

Part 8 – Abandoned Browse: Implement Marketing Cloud Personalization Series

In the previous article, implemented a use case Abandoned Cart– Sending emails on an abandoned cart of a parti...