SFMC
Marketing Cloud

Update Email Address change from Salesforce CRM to SFMC – Part 2

Business Case: This is a follow-up to the previous blog here, which discussed about an approach to have the em...

Marketing Cloud
Marketing Cloud

Update Email Address change from Salesforce CRM to SFMC real time – Part 1

Overview: All Subscriber list is the keeper of the email address used for sending email to subscribers. The wa...

Double opt-in
Marketing Cloud

Part-2 Custom approach to implementing Double Opt-in in the Marketing Cloud

In the previous blog, Part-1 Custom Approach to Implement Double Opt-In in the Marketing Cloud we have discuss...

Double Opt-in
Marketing Cloud

Part-1 Custom approach to implementing Double Opt-in in the Marketing Cloud

Double Opt-In in Marketing Cloud means that the customer/subscriber confirms their email address by clicking o...

Cloud Page
Marketing Cloud

Use Cloud pages to retrieve and update Salesforce CRM data real-time

Use Case: Client wanted to use a custom profile/preference centre page wherein the source of data is Salesforc...

Advertising Studio
Marketing Cloud

Step-by-Step Guide to Implement Marketing Cloud Advertising Studio

Overview: Advertising Studio Marketing Cloud aids in re-engaging inactive users, discovering new prospects, an...

Dynamic Sender Profile
Marketing Cloud

Dynamic Sender Profile – How to send emails using personalized email addresses based on record owner

What is a Sender Profile? A sender profile specifies the information that is displayed in the recipient’...

Copy Insights
Marketing Cloud

Einstein Copy Insights: Check the performance of Marketing Email Subject Lines

Overview Einstein Copy Insights is a feature of Salesforce Marketing Cloud that uses text analytics and natura...

Einstein Messaging Insights
Marketing Cloud

Einstein Messaging Insights: Improve your email marketing performance

Overview Einstein Messaging Insights is a tool that monitors your marketing performance and alerts you to chan...

Content Approvals
Marketing Cloud

Managing content with Content Builder Approvals

Overview Implement Content Approval to ensure that the email content created is reviewed and approved before i...