Data harmonization
Marketing Cloud Intelligence

Marketing Cloud Intelligence: Data Harmonization

What is data Harmonization? The data harmonization brings the data from multiple sources to function which beh...

SFMC
Marketing Cloud

Update Email Address change from Salesforce CRM to SFMC – Part 2

Business Case: This is a follow-up to the previous blog here, which discussed about an approach to have the em...

Marketing Cloud
Marketing Cloud

Update Email Address change from Salesforce CRM to SFMC real time – Part 1

Overview: All Subscriber list is the keeper of the email address used for sending email to subscribers. The wa...

Double opt-in
Marketing Cloud

Part-2 Custom approach to implementing Double Opt-in in the Marketing Cloud

In the previous blog, Part-1 Custom Approach to Implement Double Opt-In in the Marketing Cloud we have discuss...

Double Opt-in
Marketing Cloud

Part-1 Custom approach to implementing Double Opt-in in the Marketing Cloud

Double Opt-In in Marketing Cloud means that the customer/subscriber confirms their email address by clicking o...

Cloud Page
Marketing Cloud

Use Cloud pages to retrieve and update Salesforce CRM data real-time

Use Case: Client wanted to use a custom profile/preference centre page wherein the source of data is Salesforc...

Advertising Studio
Marketing Cloud

Step-by-Step Guide to Implement Marketing Cloud Advertising Studio

Overview: Advertising Studio Marketing Cloud aids in re-engaging inactive users, discovering new prospects, an...

Dynamic Sender Profile
Marketing Cloud

Dynamic Sender Profile – How to send emails using personalized email addresses based on record owner

What is a Sender Profile? A sender profile specifies the information that is displayed in the recipient’...

Marketing Cloud
Release and Updates

Top 8 Exciting Marketing Cloud Features in the Winter ’24 Release of Salesforce

A number of exciting enhancements and capabilities that will take the Salesforce Marketing Cloud to new height...

Experience Cloud
Release and Updates

Find out about 5 Exciting Experience Cloud Features in the Winter ’24 Release of Salesforce

A number of exciting enhancements and capabilities that will take the Salesforce Experience Cloud to new heigh...