Einstein STO
Marketing Cloud

A Step-by-Step Guide on Setting Up and Using Einstein STO (Send Time Optimization)

Introduction Marketing Cloud Einstein Sent Time Optimization uses an Einstein machine learning algorithm to de...

Personalization in the Marketing Cloud
Marketing Cloud Personalisation

Implementation Techniques for Salesforce Marketing Cloud Personalization (Interaction Studio)

An excellent platform to have in your arsenal of marketing tools is Salesforce Marketing Cloud Personalization...

EmailOptOut
Marketing Cloud

Sync EmailOpt-out value from CRM to SFMC in All Subscriber list

Business Case In scenarios wherein a Subscriber calls/emails the sales or support team requesting them to be u...

Multi-Org Connector
Marketing Cloud

Multi-Org Connector

The salesforce default behavior is that all the child BUs will not be required to have a separate integration ...

ABTestingSFMC
Marketing Cloud

A/B testing : Engage with your audience by sending impactful emails 

Business Case:  Do you want to improve subscriber engagement? Are you fed up of Low open rates or low click ra...

SynchronizedDE to SatndardDE
Marketing Cloud

Copy Synchronized Data Extension to Standard Data Extension

Synchronized Data Extensions are created in Marketing Cloud when an object data is imported from the sales or ...

SFMCsimplified
Marketing Cloud

Create Data Extension in Salesforce Marketing Cloud

Data Extensions A data extension is simply a table with fields of data about your contacts. Data extensions ca...

SAB-SFMC
Marketing Cloud

Sender Authentication Package (SAP) in Salesforce Marketing Cloud

Sender Authentication Package (SAP) is a Marketing Cloud account branding tool that allows you to customize li...

Email Studio
Marketing Cloud

Introduction to Marketing Cloud Email Studio

While working on my next blog I stumbled upon this session I had on “Email studio”. Couple of years back I had...

SFMC Intelligence
Marketing Cloud Intelligence

Meet Marketing Cloud Intelligence- An Introduction

Marketing Cloud Intelligence (Datorama) Marketing cloud Intelligence is a platform to store and visualize mark...