You might have received an email from Salesforce to improve email deliverability and take steps to help preven...

Problem Overview: So you’ve sent an email out to your entire subscriber base. Even after testing your em...

Use Case: This is a pretty standard use case wherein the client would want us to setup SSO between SFMC and Az...

Use case In this use case, client had his BUs divided based on various regions and the respective business hea...

Business Case: This is a follow-up to the previous blog here, which discussed about an approach to have the em...

Overview: All Subscriber list is the keeper of the email address used for sending email to subscribers. The wa...

In the previous blog, Part-1 Custom Approach to Implement Double Opt-In in the Marketing Cloud we have discuss...

Double Opt-In in Marketing Cloud means that the customer/subscriber confirms their email address by clicking o...

Use Case: Client wanted to use a custom profile/preference centre page wherein the source of data is Salesforc...

Overview: Advertising Studio Marketing Cloud aids in re-engaging inactive users, discovering new prospects, an...