SFMC
Marketing Cloud

Update Email Address change from Salesforce CRM to SFMC – Part 2

Business Case: This is a follow-up to the previous blog here, which discussed about an approach to have the em...

Marketing Cloud
Marketing Cloud

Update Email Address change from Salesforce CRM to SFMC real time – Part 1

Overview: All Subscriber list is the keeper of the email address used for sending email to subscribers. The wa...

Double opt-in
Marketing Cloud

Part-2 Custom approach to implementing Double Opt-in in the Marketing Cloud

In the previous blog, Part-1 Custom Approach to Implement Double Opt-In in the Marketing Cloud we have discuss...

Double Opt-in
Marketing Cloud

Part-1 Custom approach to implementing Double Opt-in in the Marketing Cloud

Double Opt-In in Marketing Cloud means that the customer/subscriber confirms their email address by clicking o...

Cloud Page
Marketing Cloud

Use Cloud pages to retrieve and update Salesforce CRM data real-time

Use Case: Client wanted to use a custom profile/preference centre page wherein the source of data is Salesforc...

Advertising Studio
Marketing Cloud

Step-by-Step Guide to Implement Marketing Cloud Advertising Studio

Overview: Advertising Studio Marketing Cloud aids in re-engaging inactive users, discovering new prospects, an...

Dynamic Sender Profile
Marketing Cloud

Dynamic Sender Profile – How to send emails using personalized email addresses based on record owner

What is a Sender Profile? A sender profile specifies the information that is displayed in the recipient’...

Marketing Cloud
Release and Updates

Top 8 Exciting Marketing Cloud Features in the Winter ’24 Release of Salesforce

A number of exciting enhancements and capabilities that will take the Salesforce Marketing Cloud to new height...

Experience Cloud
Release and Updates

Find out about 5 Exciting Experience Cloud Features in the Winter ’24 Release of Salesforce

A number of exciting enhancements and capabilities that will take the Salesforce Experience Cloud to new heigh...

marketing Cloud Intelligence lite connect
Marketing Cloud Intelligence

Marketing Cloud Intelligence: LiteConnect

LiteConnect Activity LiteConnect allows you to upload files into Marketing Cloud Intelligence without having t...